The Dark Side of Sylvia Plaths Poetry :: Biography Biographies Essays

The Dark Side of Sylvia Plaths poem bell thrill- (bl jr) n. a cylindrical glass watercraft with a rounded top and an open base, utilise to protect and display soft objects or to establish a vacuum or a controlled cash machine in scientific experiments (mish 105). instead of gelting with plaths poetry I decided to start off with her only brisk, the bel jar. the bell jar is a refreshing about the events of sylvia plaths twentieth year about how she tried to die, and how they stuck her together with glue. it is a ticket novel, as bitter and remorseless as her last poems--the kind of loudness salingers franny might have writ cristal about herself ten years later, if she had spent those ten years in hell (scholes). i want to explain the vision in the title of plaths autobiography. i stated the definition earlier. a bell jar is basically like a regular jar that has been turned crest down. it is glass and transparent. unlike a jar, a bell jar is often used to display well-nighthing fragile. in her novel, plath was fragile and her bell jar was her environment. in her novel she spent five weeks in a mental institution. there, she was on display to many a(prenominal) counselors, nurses, physicians, psychiatrists, and psychologists. they watched Pplath regain stability from the day of her arrival to the day of her dismissal. also, controlled atmosphere enkindle be seen as the environment of the institute. now on to the poetry of sylvia plath. just a little note... before i read her work i fantasy poetry sucked. anyway, in the poem lady lazarus plath speaks of her own suicide and she even takes some pride in her knowledge of death. in a reading nimble for bbc radio, plath introduced this poem the speaker is a woman who has the great and terrible gift of world reborn. the only trouble is, she has to die first. she is the phoenix, the libertarian spirit, what you will. she is also just a good, plain, precise resourceful woman (Plath 294). i ha ve done it again. one year in every ten i manage it-- a sort of pass miracle, my skin bright as a Nazi lampshade, my right foot a paperweight, The Dark Side of Sylvia Plaths Poetry Biography Biographies Essays The Dark Side of Sylvia Plaths Poetry bell jar- (bl jr) n. a cylindrical glass vessel with a rounded top and an open base, used to protect and display fragile objects or to establish a vacuum or a controlled atmosphere in scientific experiments (mish 105). instead of starting with plaths poetry I decided to start off with her only novel, the bel jar. the bell jar is a novel about the events of sylvia plaths twentieth year about how she tried to die, and how they stuck her together with glue. it is a fine novel, as bitter and remorseless as her last poems--the kind of book salingers franny might have written about herself ten years later, if she had spent those ten years in hell (scholes). i want to explain the imagery in the title of plaths autobiograph y. i stated the definition earlier. a bell jar is basically like a regular jar that has been turned upside down. it is glass and transparent. unlike a jar, a bell jar is often used to display something fragile. in her novel, plath was fragile and her bell jar was her environment. in her novel she spent five weeks in a mental institution. there, she was on display to many counselors, nurses, physicians, psychiatrists, and psychologists. they watched Pplath regain stability from the day of her arrival to the day of her dismissal. also, controlled atmosphere can be seen as the environment of the institute. now on to the poetry of sylvia plath. just a little note... before i read her work i thought poetry sucked. anyway, in the poem lady lazarus plath speaks of her own suicide and she even takes some pride in her knowledge of death. in a reading prepared for bbc radio, plath introduced this poem the speaker is a woman who has the great and terrible gift of being reborn. the only trouble is, she has to die first. she is the phoenix, the libertarian spirit, what you will. she is also just a good, plain, very resourceful woman (Plath 294). i have done it again. one year in every ten i manage it-- a sort of walking miracle, my skin bright as a Nazi lampshade, my right foot a paperweight,

Interweaving Characters and Surroundings in Emily Brontes Wuthering Heights :: Wuthering Heights Essays

Wuthering Heights Interweaving Characters and Surroundings Definitive criteria for judging the success or failure of a work of fiction are not slowly agreed upon individuals almost necessarily introduce bias into any such attempt. Only those who affect an exorbitantly refined artistic taste, however, would deny the importance of poignance in literary pieces. To be sure, writings of dubious and fleeting merit frequently enchant the public, but there is too the occasional author who garners general acclaim and whose works remain deeply affecting despite the passage of time. The continued eminence of the fiction of Emily Bronte attests to her placement into such a category of authors it is a recognition of her propensity to create poignant and, indeed, successful literature. Emily Brontes Wuthering Heights is a novel about lives that cross paths and are intertwined with one another. Healthcliff, an orphan, is taken in by Mr. Earnshaw, the owner of Wuthering Heights. Mr. Earnshaw ha s two children named Catherine and Hindley. Jealousy between Hindley and Healthcliff was always a problem. Catherine loves Healthcliff, but Hindley hates the stranger for stealing his fathers affection away. Catherine meets Edgar Linton, a young gentleman who lives at Thrushcross Grange. Despite being in love with Healthcliff she marries Edgar elevating her social standing. The characters in this novel are commingled in their relationships with Wuthering Heights and Thrushcross Grange. The clanting used throughout the novel Wuthering Heights, helps to set the mood to describe the characters. We find two households separated by the cold, muddy, and barren moors, one by the name of Wuthering Heights, and the other Thrushcross Grange. Each house stands alone, in the hide of the dreary land, and the atmosphere creates a mood of isolation. These two places, Wuthering Heights and Thrushcross Grange differ greatly in appearance and mood. These differences reflect the universal conflict between beset and calm that Emily Bronte develops as the theme. Wuthering Heights and Thrushcross Grange both represent several opposing properties which bring about all sorts of bad happenings when they clash. For example, the inhabitants of Wuthering Heights were that of the working class, while those of Thrushcross Grange were advanced up on the social ladder. The people of Wuthering Heights aspired to be on the same level as the Lintons. This is evident by Heathcliff and Catherine when the peek through their window. In addition, Wuthering Heights was always in a state of storminess while Thrushcross Grange always seemed calm.

Most Significant Issues Facing Health Care Organizations Essay

Formed in 1998, the Managed C atomic number 18 Executive Group (MCEG) is a national organization of U.S. senior health executives who succeed an open exchange of shared resources by discussing issues which are currently faced by health forethought organizations. In the fall of 2011, 61 organizations, which represented 90 responders, ranked the top ten strategic issues for 2012. Although the issues were ranked according to their priority, this report discusses the top three issues which I believe to be the most significant due to the need for competitive and inter-related products, quality concern and cost containment. The Managed Care Executive Group (MCEG) The objective of the MCEG is to provide channels to exchange information between managed care/health plan information systems executives and to provide opportunity for personal networking. MCEG provides a forum to develop form _or_ system of government which relates to the use of information technology and healt hcare. MCEG provides feedback to vendor sponsors and other vendors on the trends and types of technology needed to ensure that their products and strategies meet their customers present and future managed care needs. Additionally, their objective is to educate executives on clinical and administrative trends in health care, new and emerging technologies, and other pertinent information to assist in achieving the depict goals of cost containment, effective service and high quality health care. (Why We Matter, 2011)Administrative Mandates (Compliance HIPAA 5010, ICDE-10)Administrative Mandates, including the Health Information Technology for Economic and Clinical Health (HITECH) Act, ICD-10 and HIPAA 5010, are all part of administrative simplification and the need for systems optimiza... ...ntial in ACOs. Retrieved January 16, 2012 fromhttp//www.healthmgttech.com/index.php/solutions/payers/eight-reasons-payer-interoperability-and-data-sharing-are-essential-in-acos.html Wise, N., & Taylor, F. (n.d.) Moving Forward With Reform The Health Plan Pulse for 2012 and Beyond. Retrieved January 16, 2012 from http//www.htms.com/pdfs/MovingForwardWtihReform2012_HTMS_MCEG_Whitepaper.pdf Payer/Provider Inoperability. (2011). Retrieved January 13, 2012 from http//www.mceg.net/top-10/payer/ The Managed Care Executive Group. (2011). Retrieved January 13, 2012 from http//www.mceg.net/ Top 10 issues for health plans in 2011. (2011, April 5) Healthcare IT News. Retrieved January 13, 2011 from http//www.healthcareitnews.com/print/24881 Why We Matter. (2011). Retrieved January 13, 2012 from http//www.mceg.net/about-us/why-we-matter/

The Banking Concept of Education and The Achievement of Desire Essay

The Banking sentiment of Education and The Achievement of Desire Education is a topic that can be explored in many ways. Education is looked at in depth by both Richard Rodriguez in his essay, The Achievement of Desire, and by Paulo Freire in his essay, The Banking Concept of Education. After practice both essays, one can make some assumptions about different methods of education and exactly by which method Rodriguez was taught. The types of relationships Rodriguez had with his teachers, family and in life were affected by specific styles of education. Based on Freires essay, The Banking Concept of Education, there are two types of education styles. We will use these educational styles to look at how they affected Rodriguezs relationships. The first type is referred to as a banking education. In this type of education, information is deposited into students by their teachers. Education thus becomes an act of depositing, in which the students are the depositories and the teac her is the depositor. Instead of communicating, the teacher issues communiqus and makes deposits which the students patiently receive, memorize, and repeat (Freire 213). In this method of education, according to Freire, students never think critically or develop ideas. The blink of an eye type of education is labeled problem-posing. Freire makes it very clear that he is an advocate of the problem-posing method of education. He believes in incites communication and better comprehension of what the students are learning. however only through communication can human life hold meaningthe teacher cannot think for his students, nor can he impose his thought on them (Freire 216). Freire argues that the only real form of educatio... ... that a banking education is not the better choice for obtaining an education. He does not present both options and allow or encourage the reader to form their own opinions. The style of his writing is direct and straightforward as opposed to ana lytical. By analyzing Freires essay, one can assume that Freire original a banking education based on the way he has written his essay. This is another example of how the style of education you receive affects your life and relationships.BibliographyWorks CitedFreire, Paulo. The Banking Concept of Education. Ways of Reading. Ed. DavidBartholomae and Anthony Petrosky. 4th ed. Boston Bedford/St. Martins, 1996211-223.Rodriguez, Richard. The Achievement of Desire. Ways of Reading. Ed. DavidBartholomae and Anthony Petrosky. 4th ed. Boston Bedford/St. Martins, 1996.566-585.

Amy Tans The Joy Luck Club Essay -- Amy Tan Joy Luck Club Essays

Amy Tans The Joy Luck ClubThe Joy Luck Club, by Amy Tan, is a collection of short stories about the relationships in the midst of Chinese born mothers and their American born daughters. The story called Four Directions is about a woman named Waverly Jong. The story is about Waverly trying to tell her mother that she is getting married to a American man named Richard. Waverly was a chess champion as while she was a young girl and she remembers the strategy that she used in her matches, and in her life, as she tries to tell her mother about a marriage to an American man. Waverlys mother was raised in China under Chinese traditions. Waverlys mother wants Waverly to marry a Chinese man and dos not want Waverly to marry an American man. As Waverly brings us through her decision devising process, she questions the Chinese traditions that her mother strictly follows. Since Waverly grew up in an American society, she has lost the Chinese traditions that her mother has tried to teach her a nd therefore has weakened the bond between Waverly and her mother.As Waverly brings her mother through her house, Waverly lets her mom see the male items that are rough to hint to her mother that she is living with a man, like his clothes around the bedroom and his barbells on the floor. Waverly goes to her closet and shows her mother the fur coat that Richard had given to her. After seeing the coat, Waverlys mom saysThis is not so good, she said at last. It is just leftover...

Amy Tans The Joy Luck Club Essay -- Amy Tan Joy Luck Club Essays

Amy Tans The Joy Luck ClubThe Joy Luck Club, by Amy Tan, is a collection of short stories close to the relationships between Chinese born start outs and their American born daughters. The story called Four Directions is about a woman named Waverly Jong. The story is about Waverly trying to tell her mother that she is getting married to a American man named Richard. Waverly was a chess champion as while she was a young girl and she remembers the strategy that she employ in her matches, and in her life, as she tries to tell her mother about a marriage to an American man. Waverlys mother was raised in China under Chinese traditions. Waverlys mother wants Waverly to marry a Chinese man and dos not want Waverly to marry an American man. As Waverly brings us through and through her decision making process, she questions the Chinese traditions that her mother strictly follows. Since Waverly grew up in an American society, she has lost the Chinese traditions that her mother has tried to teach her and therefore has atrophied the bond between Waverly and her mother.As Waverly brings her mother through her house, Waverly lets her mom see the male items that are around to hint to her mother that she is living with a man, uniform his clothes around the bedroom and his barbells on the floor. Waverly goes to her closet and shows her mother the fur coat that Richard had given to her. After seeing the coat, Waverlys mom saysThis is not so good, she said at last. It is just leftover...

Adn vs. Bsn Essay

The nursing profession continues to argue whether a admit who holds a BSN is desirable to the Associates-Degree-prep bed nurse. This has been a topic of debate since 1965, when the American Nurses acquaintance published an opinion paper advocating for the baccalaureate degree to be the minimal standard for entry-level nurses. While some say that the level of education isnt pertinent once you orient a nurse to a certain setting, others disagree and assert that the baccalaureate degree prepared nurses demonstrate higher levels of skill in communication, delegation, assessment, teaching and supervision.Most agree, however, that each degree program provides a different level of preparation and competencies for the graduating nurse. The focus of ADN programs has been to prepare the nurse with considerable clinical have got and technical nursing skills needed to provide forbearing care at the bedside, while the BSN program concentrates on evidence-based practice, research, leadership skills and communication. An additional difference is the target client. Associate-degree graduates are prepared to meet the needs of the long-suffering. The baccalaureate graduates scope is widened to implicate the family and interdisciplinary groups.According to a study d ane in 1988 by the Texas Higher Education Coordinating Board, nursing competencies across the spectrum of nursing education, varied in complexity, depth, and breadth. (Poster, 2006) Entry-level competencies were evaluated on three categories provider of care, coordinator of care, and member of a profession. There was close to no difference noted in the provider of care category other than the use of an evidence-based analytical approach by the baccalaureate-prepared nurse, as opposed to a critical thinking approach to decision making by the associate-degree-prepared nurse.In the category of coordinator of care, the major contrast was between how the advanced-degree-prepared the nurse to act as more of a facil itator of care between multiple factions of the wellnesscare team. As a member of a profession, the BSN nurse acted as a leader rather than in the participant role of the ADN nurse. Where the major differences occurred was in the knowledge required for achievement of competency. (Poster, 2006)The diploma prepared nurse bases her plan of care on the nursing diagnosis.The advanced-degree nurses basis for developing the plan of care uses evidence-based and theoretical analysis of available data. (Poster, 2006) An example of this difference might be in the care of patient who has a chronic condition, such as congestive heart failure. This patient undoubtedly is seen multiple times in the course of a year for symptoms pertaining to his health condition. Nurse A, with the associates degree, does a good job of taking care of the patient. She sees to it that he gets wholly of his medications in a timely fashion, and that he completes all of his scheduled tests that his basic needs are met. Her plan of care would include all of the interventions to reflect such care. She would weigh him daily, make sure his meals prosecuteed the proper diet, and etc. Nurse B, with the BSN, also provides the afore-mentioned care. However, in addition, she may look at why this patient has frequently been admitted to her floor. She would perhaps investigate whether the same symptoms precipitated his decline and question the patient as to whether he is weighing himself daily, what types of food he is eating at home, and whether he has been taking his medications on a routine basis.She might find that he doesnt have a scale at home, does not have access to his medications all of the time, or is simply non-compliant. Her plan of care may include a social worker and case causement are more involved in his discharge planning to insure that the patient has the equipment and resources required to manage is illness at home. Nurse B might also collaborate with the patient to develop a plan he c an agree to follow and provide a list of community resources that are available. Both Nurse A and Nurse B have seen to it that the patient got what he needed during his infirmary visit. The healthcare industry is changing rapidly.The life expectancy of the average patient has extended due to the increase in technological advances and life-saving measures and requires that professional nurses have the world power to mange these complex patients. The baccalaureate-degree program provides an opportunity to build on the communication, problem-solving and decision-making skills taught in the ADN program to facilitate better patient care. Whether it be a an associate-degree-prepared nurse or one holding an advanced degree, one thing I am sure we can all agree upon is that better educated nurses will better see the profession as a whole.

Iron deficiency Essay

Iron deficiency is a decrease in the number of red lineage cells in the blood due to a lack of iron. Iron deficiency anemia is the most common form of anemia in children. You get iron through and through certain foods, and your body reuses iron from old red blood cells. Iron deficiency (too little iron) may be caused by an iron poor nutriment (this is the most common cause) the body not being able to absorb iron very well.Lilly is a 4-year old Caucasian female she suffers from a infirmity called Iron Deficiency anemia disorder. This occurs when there is not enough iron in the body. The reason Lily has Iron Deficiency disorder is because of her diet. Iron is the major region of hemoglobin and is essential for its proper function. hemoglobin is a part of the red blood cells it carries oxygen throughout the body without enough iron the body produces little and not as many red blood cells form. Lily is a picky eater and only drinking fruit punch and eating starchy foods is a contrib uting factor to her condition. Some of the symptoms to Iron Deficiency Anemia atomic number 18 blue-tinged or very pale whites of the eyes, blood in stool, pale skin color, and weakness.Lily shows signs of or so of these. Even though Lilys mother is single and on a low budget, there are things, she can do to prevent this. There are iron supplements that can be taken by mouth or given by injection into a muscle or vein. The most significant thing in preventing this disorder or or correcting it is to eat iron rich foods such as raisins, meats, (especially liver), fish, poultry, eggs, soup beans, and whole grain bread. Prognosis with transmit in supplements or iron rich diet most cases the blood counts will return to normal within a couple of months.Davon is a 5-year-old African American whose mother carries the sickle cell trait. Sickle Cell disease is an inherited blood disorder that affects red blood cells. The sickle cell broker causes the body to produce abnormal hemoglobin. In sickle cell disease, the hemoglobin clumps together, causing red blood cells to become stiff and develop C-shaped (sickle) form. These sickled red blood cells can block blood vessels, reducing blood flow to many parts of the body. This process can result in tissue and organ damage.. Hemoglobin and Iron each red blood cell contains about 280 million hemoglobin molecules. Hemoglobin is the most important component of red blood cells. It is unruffled of protein (globulin) and a molecule (heme) which binds to iron.You can understand Darvons mothers concern since about 70,000-100,000 Americans- mostly African Americans have Sickle cell disease. About 2 million Americans have sickle cell trait. Sickle cell is inherited and people at risk for inheriting the gene for sickle cell occur from people who are or were originally from Africa or parts of India and the Mediterranean. Blood test can determine whether an individual has sickle cell trait or sickle cell disease.Prevention and lifes tyle changes general precautions to prevent and reduce the severity of long-term complications of sickle cell disease, several precautions may be helpful. devote regular physical examinations every 3-6 months. Have periotic and careful eye examinations. Have sufficient rest, warmth, and increase fluid intake. These are critical precautions for reducing oxygen going and the risk of dehydration. Avoid crowds that increase the risk for infection.Spencer suffers from a condition called Thrombocytopenia. Thrombocytopenia is a condition in which there is a deficient number of locomote platelets. Platelets are parts of the blood that help blood to clot. Thrombocytopenia often divided into three major causes of low platelets Low production of platelets in the mall increased breakdown of platelets in the bloodstream and an increased breakdown of platelets in the spleen or liver. Spencer has noticed over the last several weeks an increase in ecchymosis, which is the passage of blood from ruptured blood vessels into subcutaneous tissue marked by a purple discoloration of the skin or bruising.Some of the causes of Thrombocytopenia are accidental eye injury, anorexia nervosa, cirrhosis and liver disease. Treatment depends on the cause of the condition. In some cases, a transfusion of platelets may be required to eat up or prevent bleeding Prevention would depend on the specific cause.

Group Assignment †Breakfast cereal Essay

Executive SummaryExperts worldwide agree that eat is the most meaning(a) meal of the day. breakfast nutrient grain is the best commission to throw everyplaceboard of a healthy start to a day as it contains low-fat, nutrient-dense food with umteen of the essence(p) vitamins and min sequencels. Not only is metric grain healthy, it is usually a truly reasonable price and extremely easy to put together on a day to day basis. Kelloggs is one of the most successful Australian cereal blades on the market today with a diverse range of cereals. One of the most recent cereals to the Kelloggs proceeds line is briskness low healthful heart (SSHH). SSHH focuses of importly on the idea of a consumers having healthy, well balanced and tasteful start to each morning. Although with an alarming level of sugars and early(a) trans fats, it is instead hard to believe that this cereal is smart for the heart. This market plan testament focus on developing a newly reconstructed hold off at the way SSHH is put together in order for the cereal to be a more healthy breakfast option. As well as modifying the cereal, the marketing plan provide look to introduce an advertising campaign centre on a target market of Adults (mainly p atomic number 18nts) and children.ContentsIntroductionKellogg union was created by Dr. John Harvey Kellogg and Will Keith Kellogg, his younger brother and business partner. In the late 19th Century, they accidentally discovered a brand new breakfast cereal. They could non imagine that they had the potential to create a multi-national, huge global industry that would change the eating habits of people all over the whole World. In modern day, Kelloggs consumers want a cereal that is healthy and convenient for their lifestyle. Kellogg Company then continued their exploration and development untill they produced a new issue line call Smart fit honorable fancy in 2006. Although Kellogg is one of a limited number of top Breakfast Brand, scarcely it still far behind the rest in terms of healthful ingredients.Situation AnalysisThe situation analysis incorporates both the internal and external marketing environments for the new product line Smart Start Healthy Heart. A SWOT analysis can identify the strengths and weaknesses of internal, and the opportunities and threats of the external market. The market is counsel on the goals which ar identifying and developing the best of product marketing strategies, lead and find out how to please the customers in a better way than other competitor (Hill & Westbrook, 1997). Hess and Lucas (2004) stated that allocating resources between marketing research and manufacturing, which required us insideng the right thing or doing the thing right. Therefore, as a manufacturer, we need to deeply understand our current situation.SWOTPESTA Pest analysis can layout the external environments of the product.Goals and ObjectivesCorporate StrategyKelloggs promise that they constantly nomi nate their consumers with high caliber nutritious foods that were enjoyable to eat. But it is one of the biggest companies which use a lot of artificial sweeteners and Trans fats in their product. This is not ideal for a cereal with the brand name Smart Start Healthy Heart.ObjectivesBecause Smart Start Healthy Heart is not as popular as other brands on the product line, so this marketing plan is trying to rebuild the healthy image and increase the market share for the product line. too the products ingredients do not embrace the brand name Smart Start Healthy Heart, which is also not healthy decorous for the consumers, so the ingredients need to change as well. The purpose for this marketing plan is trying to make the product match to its name and build the words Smart Start Healthy Heart in the minds of the many Kelloggs consumers. aim Markets(S) & SegmentationTarget Market(s)For the purpose of this marketing plan we will define what Target Markets entail it is a market segment that has been purposefully picked by a corporate(s), with the intention of focusing their marketing efforts and or a group of customers with similar needfully and wants (Elliott, G. et al2012). More importantly, for this plan, the breakfast cereal industry in Australia, particularly the Kelloggs Nutrigain and Special K with its Start Smart healthy heart notion we nurse analyzed that both adults and children will be the separate elements within the demographic variables mainly adults, therefore this will be our main target market. This is as a result of the two key aspects the fact that adults (parents) have the buying power (income) therefore they control the decision making (initiators), and on the other hand, the kids (ages from 2-12) eld are the main consumers as they have a high usage rate.Benefits of the product to the target marketThere is a position of the health cipher just like most cereals, either passive (low-sugar, organic, etc.) or active (functional heart healt h, gut health) (Innova Market Insights, 2010), and this is critical in creating a positive brand in the market that caters for all demographics in general, but children in particular for the purpose of this plan. cereal in Australia and Queensland in general is regarded as an affordable product, although, there are some generic brands. Kelloggs Nutrigain has been a strong competitor in terms of its taste, however research has shown it needs repositioning as a healthy product. In addition as a cold cereal it can be offered and packaged in other forms or as a snack style pack for on the going eating.Market Sizes and CompetitionRelative to Australia and similarly , In more developed countries as well as other states including NSW and WA, breakfast cereal markets, particularly the US and UK, where they tend to be the predominant breakfast choice, the market is extremely competitive, with high levels of product activity and promotional expenditure.(Innova Market Insights, 2010) Over thr ee-quarters of global breakfast cereal launches recorded over the past year had a health positioning of some kind, rising to over 92% in Australia and 85% in the US ( fare & Beverage Process 2010). In Australia the introduction of innovativefunctional cereals, with launches over the years including Nestls Uncle toby fillpot jugs Plus Omega 3 Lift and Health wise for Bone Wellbeing, Kelloggs Just Right Antioxidant (www.industrysearch.com.au).SegmentationIn the breakfast cereal market we perceive that because there are so many products with many similarities, we have decided to position our products using a brand position strategy. Companies within the same sectors segment the market in different ways for differing objectives. Using Kelloggs Special K and its cereals the following plat highlights the experiences (attributes) that we position the product. In the diagram below we have used class based on experiences within various ages or demographics (kids, teens and adults). put M apSegment Profile Sections and Market Positioning MapFigure 2.The breakfast cereal segment has the most diverse product range within the industry life stages segmentation and Kelloggs can increase its market size by refocusing its promotional activities and advertising onto its all-bran brand as it targets parents and therefore promoting an image which helps maintain a healthy digestive system, managing blood glucose levels and maintaining a healthy heart because of its high fibre levels. (Digestion & Food, all bran.com).Marketing MixThe product name Smart Start Healthy Heart itself describes the aim of Kelloggs. Research provided by American Heart Association and BEACH (Bettering the Evaluation and Care of Health) indicate that Smart Start Healthy Heart is the only product in the cereal market which helps reduce the chances of increasing blood pressure and Cholesterol levels. This is very beneficial for kids at a younger age as it reduces the chances of heath illness in their adult period. As the product is going through a development stage, the major good will be its reduced levels of sugar, which originally contained 38% of the overall nutrition. This change in Smart Start Healthy Heart will reduce the standard of calories produced, making it a better breakfast cereal.According to Dr. William Dietz(director of the Division of Nutrition and Physical Activity), Parents need to be in charge of what food is served to their kids. This is particularly important as it helps maintain health standards. The product designs attract more mature audiences as you refer to words like Smart and Healthy. Parents in this depicted object are the major audience as the product contains features, which helps kids to make a healthy start to their day. The product brand is also considered as a key point for parenting selection. Kelloggs is one of the leading brands in the cereal industry. enthroneWhen it comes to distributing product, an important factor is to consider whether the product will be distributed directly or indirectly. For a newly established business it is hard to raise awareness of brand through direct marketing. Since Kelloggs is already a well fuck brand in the Australian market it has potential to distribute in both direct and indirect markets, however indirect distribution through retail industry would be a beneficial selling point. The retail industry is made up of 3 major distribution areas which include market place stores, convenience store and other special categorised stores. The food market sector is the most dominant distribution channel for the cereal market. According to the 2006 ABS data (Figure 1), 52% of the up instal of the food and drinks industry was earned through grocery stores. Kelloggs should continue to distribute the product to its major grocery distributers, such as Woolworths, Coles and other grocery outlets, due to the faster volume growth rate in the grocery channel (Table 2).Contact with the retailers sh ould be maintained on weekly basis, this helps both parties to clasp up to date with the supply of stock as well as helps resolve any issues relating to the product. Since cereal products are demanded in grocery stores, competition will be much tougher as there will be many other different brands, however the features contained in Smart Start Healthy Heart makes it special to stand out in front of other products displayed. Kelloggs will be able to raise quicker awareness of SSHH through the grocery stores as nutritious snacks are demanded in the industry (Table 2). Another selling point would be through the innovation of technology. In todays era technology is a daily need, as both parents and kids browse through internet every day. This gives Kelloggs opportunity tosell products online through its own website thusly creating an opportunity for direct selling.PriceThe primary function of pricing is to specify how much money will be received in exchange for the product supplied. Ea ch customer needs a unique, compelling and profitable reason to purchase a product. A change in a product a great deal involves change in a price however Kelloggs Smart Start Healthy Heart should aim to keep their price same. The reason for this is because Kelloggs is already a well develop brand. For some, price will always be a major determinant, whereas for others, it may come down to the product quality and the benefits of the product. Price is also conducted through the design of the cereal box. The design and layout of Smart Start Healthy Heart cereal drags the attention of mature audiences.One of main question which comes to mind when deciding a cereal brand is, is this product healthy? According to the American Heart Association Smart Start Healthy Heart is the only approved breakfast cereal proven to reduce high blood pressure and cholesterol. Breakfast cereals on average cost nearly $4.50 Plus, Kelloggs Smart Start Healthy Heart should be priced at $4.00. When products a re sold at a lower prices it often results in higher(prenominal) sales, especially when launching a new or improved product because people want to try it and see how the product works.PromotionPromotion is an essential element in the marketing mix. It is used as an important tool by businesses to inform, remind and persuade customers about the products and services they have to offer. Most competition can be taken out through proper promotion strategies, especially in the breakfast cereal industry. Smart Start Healthy Heart has the ability to be advertised in many different promotional areas as it is a product operating under Kelloggs brand. According to the Kelloggs annual report, it has a turnover of over $13.2 Billion. Keeping in mind of the turnover, it allows Smart Start Healthy Heart to be advertised across many different TV channels to reach out to mature audience and little kids. Advertisements of Smart Start Healthy Heart should be aired in the main during early morning an d evening whenchildrens are watching cartoon and kids programs.Direct promotion involves part of pull strategy through discounted offers. Coupons are the best way to approach audiences who like purchasing cheaper products. This can be done through newspaper advertisements and kids magazines. A major selling point through promotion is the use of trade promotions, which involves push strategy such as point-of-purchase display. This can help portray the Healthy take in image through store displays and free samples of Smart Start Healthy Heart. Personal Selling is also another option to consider as Kelloggs can send company reps to different areas to promote the cereal.Implementation/ Action project/ ScheduleThe primary objective for creating an action plan is to have the ability to visibly see which action needs to be completed, by when and by whom. In doing this, management will have a much easier way of managing individual performance and know that there is a certain chance of an o bjective being completed by a deadline. Below is the Action forge that has been constructed for the recreation of the Kelloggs cereal Smart Start Healthy HeartObjectiveExpected DeadlineDepartment ResponsibleResearch Current Customer contentment31/01/2013Research Department pass judgment Current Customer Satisfaction15/02/2013Research DepartmentReduce Sugar and Keep Relatively connatural Taste31/03/2013Production DepartmentRedevelop Cereal Box Aesthetics31/04/2013Retail DepartmentDecide on New Price, Place Distribution31/05/2013ManagementDevelop Advertising Campaign31/07/2013ManagementImplement Marketing CampaignManagementThe above Action Plan is an accurate estimation of the ambitious goals that need to be completed in order to make the Kelloggs Smart Start Healthy Heart Cereal a high quality, nutritious breakfast option that is enjoyable to eat for both Adults and Children. Also, this action plan will aim to successfully rebuild this cereal line into having a more popular, heal thy image which will in turn increase market and future profit for the company.SupermarketsConvenience StoresIndividual StoresEvaluate CampaignTV AdvertisingInternet AdvertisingJanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember(Above is a Gantt chart of the project schedule for the starting line of 2013.) The table above similar to the table, demonstrates the specific time frame (spanning over 1 year) in which Kelloggs will strive to complete the listed objectives. In regards of distribution, it is shown above the Kelloggs should strive to distribute the Smart Start Healthy Heart cereal into supermarkets year round as it is imperative that there will not be a shortage in supermarkets. Further distribution into certain convenience stores and more individual stores are more separated as the cereal is in less demand for the smaller stores. The evaluation of the current campaign of this cereal is also very important therefore as shown above it will be scheduled to occur once every three months. For the advertising aspect for the cereal, it has been decided that both TV and Internet advertising will be done at the beginning of the schooling period so that the advertisement will target both adults and children.Evaluation & Control ProceduresThe purpose of having control procedures is to fix that current objectives are being completed and ensuring that there is a contingency plan in place if the objectives fail to meet the appropriate standard. To measure whether the objectives are being met, it is shown in the above Gantt Graph that there is a Campaign Evaluation being undertaken once every three months, this will measure product profitability, store demand and customer feedback. To measure product profitability, during the 2 month period where noevaluation is undertaken, there will be a set goal set by management of the amount of cereal boxes ordered from supermarkets, convenience stores and individual stores, if the goal is not met, all d epartments must rethink their strategy of how to appeal this cereal to customers. This method will also be used to measure store demand. For customer feedback, the research department will hire superfluous workers to conduct a survey on potential customers from a variety of supermarkets and convenience stores. All the negative feedback will go back to the required departments to go on improve this cereal.Conclusions and recommendationsTo conclude, Kelloggs will need to focus on restructuring the Smart Start Healthy Heart cereal in the two main areas of production Reducing the amount of sugars in the cereal to maintain its reputation of being a cereal that is healthy for the heart, and start a promotion campaign focusing on advertising at the beginning of school periods so that the major target market will be aimed toward Adults (parents) and children. By changing a a couple of(prenominal) simple characteristics in the cereal, the company will have the possibility to remain strong ly committed to communicating with children and their parents regarding the role of an active lifestyle and appropriate food choices (Elliot, 2012).Bibliography/Reference ListAtkin, C. K. Observation of parent-child interaction in supermarket decision-making, Journal of Marketing, 42(4), 41-45 Bainbridge, J. (2010, Mar 17). Off to a healthy start. Marketing, , 28-29. Elliott, G., Rundle-Thiele, S., and Waller, D., 2012. Marketing. John Wiley & Sons, Australia. Hess, J. D. & Lucas, M. T. (2004), Doing the Right social function or Doing the Thing Right Allocating Resources between Marketing Research and Manufacturing, Management skill, 50(4), 521-526. Retrieved from http//www.jstor.org.libraryproxy.griffith.edu.au/stable/30046090 Hill, T. & Westbrook, R. (1997), SWOT Analysis Its Time for a Product Recall, Long Range Planning, 30(1), 46-52, via Science Direct database Lee, C. M., & Moskowitz, H, R., & Lee,S-Y. (2007). Expectations, needs and segmentation ofhealthy breakfast cereal c onsumers. Journal of Sensory Studies, 22(5), 587-607. Smith, N. (2011). Breakfasts Benefits. Scholastic Choices, 27(1), 18-20. About kelloggs. (2001). Public Health Nutrition, 4(1), 87-87. doi http//dx.doi.org/10.1079/PHN2000110 Australias health 2010 (AIHW) . 2012. Australias health 2010 (AIHW) . ONLINE Available at http//www.aihw.gov.au/publication-detail/?id=6442468376&libID=6442468374. Calories in Smart Start Healthy Heart Cereal Nutrition Information Facts and data Analysis. 2012. Calories in Smart Start Healthy Heart Cereal Nutrition Information Facts and Data Analysis. ONLINE Available at http//caloriecount.about.com/calories-smart-start-healthy-heart-cereal-i227254. Directory Food & Beverage Processing . 2012. Directory Food & Beverage Processing . ONLINE Available at http//www.industrysearch.com.au/Food-and-Beverage-Processing/d/3905. Financial Highlights Kellogg Online Annual Report 2011. 2012. Financial Highlights Kellogg Online Annual Report 2011. ONLINE Availab le at http//www.annualreport2011.kelloggcompany.com/financial2.htm. Health Benefits of Breakfast Cereal. 2012. Health Benefits of Breakfast Cereal. ONLINE Available at http//www.kelloggcompany.com/en_US/health-benefits-of-breakfast-cereal.html. Nutrigrain product report. 2012. nutrigrain product report. ONLINE Available at http//www.scribd.com/doc/52239902/nutrigrain-product-report. Pricing Strategies SalesAndMarketing.com. 2012. Pricing Strategies SalesAndMarketing.com. ONLINE Available at http//www.salesandmarketing.com/article/pricing-strategies. obtain to Kelloggs Australia and New Zealand Home . 2012. Welcome to Kelloggs Australia and New Zealand Home . ONLINE Available at http//www.kelloggs.com.au/. When Young Children Are with child(p) Scholastic.com. 2012. When Young Children Are Overweight Scholastic.com. ONLINE Available at http//www.scholastic.com/resources/article/when-young-children-are-overweight. Why Is a Pricing Strategy in-chief(postnominal) to the Success of Your Business? eHow.com. 2012. Why Is a Pricing Strategy Important to the Success of Your Business? eHow.com. ONLINE Available at http//www.ehow.com/info_7861891_pricing-strategy-important-success-busin

Quotes for Zorba the Greek

Journal Entry 1 Quote the only agency to save yourself is to endeavor to save others? Page 5 In life there are times when people cannot only focus on themselves. In order to move on, and fulfill lifes destiny you must help those that surround you. One cannot truly understand who they are and why they were brought to realm unless they consider helping those around them. Helping others teaches you to become more understanding patient, and sympathetic toward others. You initially free yourself of any conflict between others and help them as well.Journal Entry 2 Quote Id believe in God, and Id believe in the devil, too Page 54 God is considered a supernatural creator and overseer of the universe, while the devil is considered a powerful entity and the epitome of all things evil. Life is never completely complete(a) there depart always be a glimpse of evil. In order to believe in God you have to believe there is a devil. When I first saw these words I was taken a back how can one bel ieve in God yet equable follow the devil.I then realized that though the God and Devil are completely opposites they both combine to make on just desire the yin and yang. Journal Entry 3 Quote I felt once more how simple and frugal a thing is happiness Page 80 Today in the 21st century we are easily amused by what money can buy us even if it costs a fortune. Yet when you take a break from all the money spending and spend time with friends, nature, and family it is easy to see that you can find happiness over especially the smallest things. You do not have to be economically viable in order to find happiness.Journal Entry 4 Quote woe to him who wants to ravish others Page 182 Today in the 21st century we would read this quotation mark as warning to him who wants to please others. Too often does one stir up teased upon for helping those in need. This quote further proves that when one person tries to please everyone they get overwhelmed with despair. Another way to read this is that when you constantly try to please others you never help yourself or make yourself happy so you continuously thrust sadness upon yourself. Journal Entry 5Quote Thats the way to take find the absolute rhythm and following it with absolute trust. Page 233 As teenagers we are always told that everyone has a talent, when we grow older everyone tells us to extract a job that will support you financially. Sometimes ones talent will not support you financially such as an artist, photographer, or dancer. Yet this quote tells us to find our talent find something we like to do and stick with it. In other words go with your gut feeling. Zorba the Greek Poem storytellers perspective Night had fallen,The sky was pitch black. Thinking to myself Its over. God is no longer with us. Laying down in a post next to a man, Once a complete stranger is now considered family. I was afraid of finding myself alone one evening I typeset down in my new bed, reflecting on my new life. I remember the books and how they comforted me, I remember my precious Friend. Never shall I forget the termination moment we shared. Whenever I happened to dream of a better world I imagined myself in the hands of my friend surrounded by life. Awakened from such a beautiful lie,I tell myself dont let your self be overcome by lies. To believe meant I was weak. Everyday I knew an menace was waiting for me. The nights were unbearable. Every night was filled with silence. Silence that broke my heart. Night. It was my time to think, To think of my books and my friend. To think of Zorba, and our spontaneous friendship. Most of all to think of what I will become. Night had fallen The sky was pitch black Laying in a bunk next to a man, Thinking to myself. I am no longer who I used to be. I am no longer the awkward bookworm.

Myself the Writer Essay

One of the reasons why I love writing is because it is my desire to progress in writing through setting more manageable objectives, building on novel ideas, in addition to developing new skills. Through writing I am able to advance my knowledge on a variety of subjects. Every time I write I am able to learn something new. I take writing as a way through which I can express my feeling. However, writing is a challenging task due to the fact that it calls for extra caution. There are some rules and regulations that surround writing.Some of these rules limit the extent to which one can express himself in writing (Elbow p, 12). There are various quarrels that I come crossways in the process of writing that tend to slow me down. Finding the right rowing is the hardest of these challenges. Sometimes it is very hard to find the most appropriate words to make my writing sound the way I would like. Writing can also be a boring as well as demoralise task when a writer fails to get the nec essary information (Elbow p, 26). Trying to figure out the words that will follow the work I stick already completed is the other challenge that I face as a writer.Lack of knowledge concerning a particular topic is the other challenge I face as a writer. Along with lack of knowledge, lack of information from various sources is the other factor that negatively impacts on my writing. Writers full point is the other challenge that I face in writing. However, I have learned that in order to overcome writers block I need to put down what is in my head.Work Cited Elbow P. , (edn 2), (1998). Writing with power techniques for mastering the writing process, ISBN 0195120175 Oxford University Press US

Perfect competition Essay

A profit maximiser increases output until MC=MR at Q1. The intersection of MC with MR gives the profit maximising level of output. The intersection of MC with MR gives the profit maximising level of output. To find the market price one must project up from Q1 to the demand curve and across the vertical price axis, P1. Consumers are willing to pay P1 for Q1. Unit costs are only P2 so the regular is qualification an abnormal profit of (P1-P2)*Q1.The quaternity key characteristics of monopoly are (1) a single firm selling all output in a market, (2) a bizarre product, (3) restrictions on entry into and exit out of the industry, and more lots than not (4) specialized information about production techniques unavailable to other potential producers. These four characteristics mean that a monopoly has extensive (boarding on complete) market control. Monopoly controls the selling side of the market. If anyone seeks to acquire the production sold by the monopoly, then they must buy from the monopoly.This mover that the demand curve facing the monopoly is the market demand curve. They are one and the equal. The characteristics of monopoly are in direct contrast to those of perfect competition. A perfectly matched industry has a large number of relatively small firms, each producing identical products. Firms can freely move into and out of the industry and share the same information about prices and production techniques. Single supplier The essence of a monopoly is a market controlled by a single seller.The most important locution of being a single seller is that the monopoly seller IS the market. The market demand for a good IS the demand for the output produced by the monopoly. This makes monopoly a price maker, sooner than a price taker. Unique Product To be the only seller of a product, however, a monopoly must have a unique product. There are no close substitutes. A monopoly is an ONLY seller of a UNIQUE product. Barriers to Entry and Exit A monopoly is g enerally assured of being the ONLY firm in a market because of assorted barriers to entry.Some of the key barriers to entry are (1) government license or franchise, (2) resource ownership, (3) patents and copyrights, (4) high start-up cost, and (5) decreasing comely total cost. A monopoly might also face barriers to exiting a market. If government deems that the product provided by the monopoly is essential for well-being of the public, then the monopoly might be prevented from going the market Specialized Information Monopoly is commonly characterized by control of information or production technology not available to others.This specialized information often comes in the form of soundly-established patents, copyrights, or trademarks. It could be a secret recipe or formula. Perhaps it is a unique method of production. While these create legal barriers to entry they also indicate that information is not perfectly shared by all. Natural Monopoly Some clock markets become monopolies simply because it is more cost potent to have one firm serving an entire market than it is to have a number of smaller firms competing with one another.Firms whose economies of scale are virtually measureless are known as natural monopolies, and the goods they produce are referred to as club goods. These firms come to be monopolies because their size and position makes it impossible for new entrants to argue on price. Natural monopolies are usually found in industries with high fixed costs and low marginal costs of operation, such as origin television, telephone, and internet providers. Legal Monopoly Sometimes a government will pass laws reserving a specific trade, product or service for government agencies. For example, many times a government agency will be in charge of running water.The legal barriers that are put up prevent other companies from competing with the government. proficient monopoly occurs when the good or service the company provides is has legal protection i n the form of a patent or copyright. For example, if a company develops and patents a dose to cure brain cancer, that company has a legal monopoly over that drug.? Arguments for monopoly The beneficial effects of economies of scale, economies of scope, and cost complementaries on price and output may outweigh the nix effects of market power. Encourage innovation.

Deciding on the Marketing Program Essay

Inter subject companies or food marketers whitethorn choose between cardinal alternative approaches in developing its marketing strategies or marketing mix. These two approaches ar a. orbicular Marketing Strategy defines a standard marketing mix and implements it with minimal modifications in all of its domestic and immaterial markets. This standard approach saves money because it allows large-scale production runs and reinforces the brands image. It can foster collaborative innovation. Through global marketing dodging, Global firms can effectively market some goods and ser frailtys to segments in many nations that share cultures and languages.This approach works best for products with strong, universal prayer such as McDonalds and for luxury products that target upscale consumers everywhere. b. Multidomestic Marketing Strategy- assumes the differences between market characteristics and competitive situations in certain nations require firms to customize their marketing deci sions to effectively r apiece individual marketplaces. In other words, it is an screening of market segmentation to contrasted markets by tailoring the firms marketing mix to span specific target markets in each nation. Keegan has distinguished five adaptation strategies of product and promotion to a foreign market (see figure below).1. Global return Strategiesa. Straight Extension introducing the product in the foreign market without any changes. This strategy permits economies of scale in production and marketing, for it involves no additional R&D expense, manufacturing retooling, or promotional modification. Once implemented successfully, it cerates universal recognition of a product for consumers from country to country.b. Product Adaptation- involves altering the product to meet local conditions or preferences. There are several level of adapatations, it could be regional version, country version, city version and retailer version. c. Product aim- consists of creating som ething new. It can take two forms, cacuminal invention and Forward invention. It is a costly strategy but the payoffs can be great. i. Backward Invention is reintroducing esrlier product forms that are well adapted to a foreign countrys needs. ii. Forward Invention- is creating a new product to meet a need in another country.2. Global Promotion Strategiesd. discourse Adaptation is the process in which a company run the same advertising and promotion campaigns employ in the home market or change them for each local market. e. Dual Adaptation- is the process in which both the product and communication are creation changed for each market/country.3. Global Pricing StrategiesGlobal Firms faces several pricing problems when selling abroad, they must deal with worth escalation, transfer prices, dumping charges, and gray markets. f. value Escalation- needs to adjust the marginal cost depending on the added costs including the currency-fluctustions risks to the products factory pric e inorder to attain the same profit locally. Because the price escalation varies from country to country, the question is how to sell the prices in different countries. Companies gift three choicesiii. Setting uniform price everywhereiv. Setting a market-based price in each countryv. Setting a cost-based price in each countryg. Transfer Price- different prices that is being charged to its subsidiary in different countries/market h. Dumping it occurs when a company charges either little than its costs or less than it charges in its home market, inorder to enter or win a market. i. weapon systems-lenght price the rpice charged by other competitors for the same or a similar product j. colour in market it occurs when the same product sells at different prices geographically. 4. Global Place (Distribution Channels)StrategiesMany companies/manufactuers think their gambol is done oncethe product leaves the factory, further they should pay attention to how the product moves inwardl y the foreign country. They should take a whole-channel view of the problem of distributin products to final users. k. Sellers international marketing headquarters- the export department or international division makes decisions on channels and other marketing mix- elements l. Channels between nation- gets the products to the borders of the foreign nation. The decision that is made on this link includes the types of intermediaries, type of tranportation, and financing and risk arrangements. m. Channels within foreign nations- gets the products from their entry point to final buyers and users.II. Deciding on the Marketing OrganizationsCompanies manage their international marketing activities in three ways through export departments, international divisions, or global organization. a. Export discussion sectionb. International Divisioni. Geographical Organization-each with vice presidents per region and each regional vice presidents has country managers who are responsible for a sales force, sales branches, distributors, and licensees in their respective country. ii. World Product Group-each with an international vice president responsible for worldwide sales of each product group iii. International Subsidiaries- each headed by a presidentc. Global OrganizationSeveral firms have become truly global organizations, these companies however faces several organizational complexities thus Bartlett and Ghoshal have proposed circumstances under which different approaches work best. They separate forces that favor global integration versus national responsiveness. They distinguish three organizational strategies d. A gloabl strategy treats the world as single market. e. A multinational strategy treats the world as a portfolio of national opportunities. f. A glocal strategy standardizes certain core elemetns and localizes oter elemets.

Excitation Contraction Coupling Process Essay

The era of events that converts bring through potentials in a energy fiber to a contraction is know as annoyance contraction coupling. In order for a skeletal vigorman fiber to contract, it has to get a call attention from the nervous system. The part of the nervous system that it gets a signal from is called a motor neuron. An electoral signal, called an action potential travels down the axon and to the axon terminal. At the end of the motor neuron are structures called synaptic vesicles and they contain different neurotransmitters. In the case of a motor neuron that stimulates a skeletal muscle fiber, that neurotransmitter is called acetylcholine.When the action potential gets down to the end it will cause the synaptic vesicles to release acetylcholine. The ACH crosses the synapse, which is a somatogenic gap between the motor neuron and the muscle fiber and binds to ACH receptors. A flowing in of atomic number 11 (Na+) and a flowing out of potassium (K+) results which, dep olarizes the cell and generates an end-plate potential. This causes a depolarizing excitatory postsynaptic potential (EPSP). The antagonist of this is called, inhibitory postsynaptic potential (IPSP), which usually result from the flow of negative ions in and positive ions out of a cell.If enough ACH neurotransmitters bind to receptors, it induces an action potential in the muscle fiber and that will induce the muscle fiber to release calcium (Ca2+) from the sarcoplasmic reticulum. An action potential travels across the entire sarcolemma and is rapidly conducted into the interior of the muscle fiber by structures called t-tubules. The t-tubules make contact with the Ca2+ filled sarcoplasmic reticulum. The Ca2+ released from the sarcoplasmic reticulum binds to troponin complex by the actin filaments, which causes the troponin complex to collect tropomyosin away.Because these chemicals have a high affinity for calcium ions they cause the myosin cross-bridges to attach to actin and f lex rapidly. We also mustiness remember that adenosine triphosphate (ATP) has to get broken down and by breaking it down, it allows the myosin cross-bridge to power stroke by eat the energy that the ATP gives off. Once the signal from the motor neuron stops, no more ACH binds onto the receptors, which causes the Ca2+ to be transported subscribe into the sarcoplasmic reticulum. Without the calcium, the active site is closed and myosin can no longer bind and the sarcomere goes back to its resting length.

Input Controls

enter Controls When we twaddle to the highest degree infix controls, what atomic progeny 18 we re ally public lecture about? introduce control includes the necessary measures to ensure that info is constitute, complete, and secure. A corpse analyst must focus on infix control during every wording of remark design, starting with reference point documents that promote info verity and quality. (Shelly & Rosenblatt, (2012)). Input controls hatful help the lessen of entropy in a in coiffeionbase to be the same format and easy to understand. Without stimulant controls in that location place be data integrity errors that could come in and cause instruction to be infatuated in the database.There be advantages and disadvantages to restricting drug substance abuser interfaces to limit a person king of typing in too such(prenominal) information or whitethornbe non enough information. Although at that place be umpteen different grammatical cases of infix c ontrols in this paper thither will be barely four of them that are addressed in this paper this would include input hide, validation rules, source documents and fortune input. first of all lets talk about input sham. Input masquerade is an appearance that helps to stipulate what type of contact is allow fored in a given air landing scope on a templet.The main use behind the input mask is to follow the data foundation process somewhat the same and lessening the chances for incorrect data to be entered into the field. The input field ingress stinkpot be configured to allow automatic field input as a way of saving eon and resources. Input mask is created doing the process of computer programming. The fields on the template are recognized with specific control determine. The values make it impossible to enter data that is non compatible with the values.An typesetters case of that would be when a field that selects an input mask that lonesome(prenominal) allows gar ner will automatically reject the input of numbers and some other one would be automatically converting the input into an adequate format an example of that would be when the input mask requires that the date field on the template specifies a format that is structured as date/ month/year. Even if you enter the date into the field follows a month/date/year format, the input arranging reads the entered data and automatically converts it into the proper form.Input mask is a type of tool which had been developed for the purpose of sex act the person that what sort of things desire to be departd as an input so that the desired output send packing be achieved. The input mask es displaceially acts as developer software. The school text stripe is the tool where the input need to be entered. The input mask can also act as a template or a simple format and this stapleally differs from situation to situation. In this tran helping handion errors are the one which demand to be reduc ed and this is make with the way of data integrity which is one of the most elementary features of the input mask.Validation rule is a measure utilize in the process of data validation, carried out aft(prenominal) the data has been encoded onto an input medium and involves a data vet or validation program. This is distinct from dinner gown verification, where the operation of a program is set to be that which was intended, and that meets the purpose. This method is to check that data fall the correct parameters defined by the systems analyst. A sound judgement as to whether data is official which is possible make by the validation program, but it cannot ensure the unblemished accu prizeness.This can only be achieved through the use of all the clerical and computer controls built into the system at the design stage. The difference between data trust and correctness can be illust cropd with a trivial example. An example of validations rules is when a user cannot misspell a n ode shape if it is not entered, or is entered automatically based on the user enter the customer ID. (Shelly & Rosenblatt, (2012)). There are at least(prenominal) eight different types of data validation rules a sequence check, existence check, data type check, domain check, reasonableness check, validity check, combination check and batch controls. solution documents is a form employ to request and squirrel away input data, trigger or authorize an input action, and provide a record of the original act. Source documents mainly are paper based. Some examples of source documents would be property receipt, cancelled check, invoice sent or received, credit memo for a customer fall and employee time sheet. At a supererogatory minimum, each source document should include the date, the amount, and a verbal description of the transaction. When practical, beyond these minimum requirements source documents should contain the name and address of the other party of the transaction.W hen a source document does not exist, for example, when a cash receipt is not provided by a vendor or is absent, a document should be gene computed as soon as possible after the operation, using other documents such as bank statements to stand the information on the gene stationd source document. Once a transaction has been journalized, the source document should be filed and made retrievable so that connections can be verified should the need arise at a subsequently date. Batch input is a process when data entry is performed on a specified time schedule, such as daily, weekly, monthly, or longer.An example of this would be when a payroll department collects time post horse at the end of the week and enters the data as a batch. Some advantages of batch input are collection and introduction can be do off-line, entering data can be done by trained personnel, bear upon can be done very quickly and can be done during non-peak times. Now for some of the disadvantages are, data col lection unremarkably has to be a centralized military action, data entry usually needs to be done by specially trained personnel. The processing activity is delayed hence the possibility exists for data to be considered overaged or untimely when it finally gets processed.Since processing is usually done during off-hours, input errors detected during processing would not get corrected until the next on a regular basis scheduled processing of input data. The off-hours computer operator whitethorn give way to call the systems analyst or programmer if the program malfunctions. Below you will see a design for a web-based input for qualification a hotel reservation which will be using some(prenominal) of the concepts that are mentioned in the paper when talking about input controls. We will look at it in phases. Information gathering leg 1 pursuit and evaluationInput stay requirements including location (city) and proposed dates of stay Compare and judge consequences user ma y view quadruple hotel / room / rate combinations celestial latitudeide user decides which hotel / room / rate combination meets their requirements Reservation making Phase 2 Selection Select hotel, room and rate the user selects the hotel / room / rate they wish to make Select special rooms and evidence the user adds additional rooms if required Phase 3 Checkout Input guest details such as name, address, email address etc. Input earnings details such as credit card details or other payment method Confirm reservationStandard booking processes suppress 1 imbue 2Screen 3 Screen 2 Screen 3 put down bet criteria Dates City name SUBMIT Display hotels Hotel 1 SELECT Hotel 2 SELECT Hotel 3 SELECT Display and select rates Hotel 1 compute 1 SELECT come in 2 SELECT tell 3 Figure 1 Three-stage cover song flow Figure 2 Selection of hotel Screen 2 example from Opodo. co. uk Figure 3 Selection of rate Screen 3 example from Trip. com Screen 1Screen 2 Enter search criteria City Dates SUBMIT Display hotels Hotel 1 Rate 1 SELECT Rate 2 SELECT Rate 3 SELECT Hotel 2Rate 1 SELECT Rate 2 SELECT Rate 3 SELECT Hotel 3 Rate 1 SELECT Rate 2 SELECT Rate 3 SELECT Figure 4 Two-stage privateness flow Figure 5 Selection of rate and hotel Screen 2 example from Expedia. co. uk TABLE 1 Search and evaluation paths Search and evaluation style Travel confidence Hotel only Hotel chain Total A Select hotel on screen 2 Select rate on screen 3 10 13 6 29 B Select hotel and rate together on one screen 6 17 2 25 Other -132033 send back 1 demonstrates that for travel agencies and hotel-only websites, there is an scour split between using style A and style B.The table also shows that hotel chains generally use other search and evaluation styles. References Amas. syr. edu. 8 Dec 2011. Application Self Evaluation. Retrieved 9 Feb 2012 from http//amas. syr. edu/AMAS/display. cfm? content_ID=%23%28%28%25 %0A Noyes, Brian. 2010 June. Enforcing Complex Business entropy Rules w ith WPF. Retrieved on 9 Feb 2012 from http//msdn. microsoft. com/en-us/magazine/ff714593. aspx Shelly, G. B. , & Rosenblatt, H. J. (2012). dodge Analysis and excogitate (9th ed. ). Boston Thomson Course Technology.Input ControlsThere are many kinds of input controls. salve a 4-5 page paper in which you Explain the function of input controls. Identify four (4) types of input control and explain the function of each. Provide an example of a data integrity error that could occur if each of these types of input control were not in place. Explain the advantages and disadvantages of restricting user interfaces. (User interfaces can ofttimes be restricted, limiting the users ability to navigate to other areas of the system, or out of the system. Design and build a graphical representation of a Web-based input for making a hotel reservation, using Visio or PowerPoint or an equivalent. Research and cite at least three (3) reputable academic sources. Darren Blake Week 6 Assignment CIS210 A n HTML form is a section of a document containing figure content, markup, and special elements called controls. These controls are commonly referred to as input controls, according to the World Wide Web Consortium. There are many types of input controls that can be used in a web form. They help to provide a framework for the kind of data that will be submitted by users.Selecting the correct input control for a data field is critical. Text input, select box, radio button, and intelligence are four examples of input controls. As pointed out by Ponce de Leon, most input controls are visual and interactive. There is also something called a hidden input control. They can be used to store system critical data, such as database key data, that the user does not need to interact with. Text type input controls are used to input text. They provide a wholeness-line input field in which any text can be entered. The text type input controls are useful for form data such as names, way addresse s, and user names.This data is viewable on the screen, so it ought to not be used for intelligences. Select box input controls are extremely common in web forms. There are deuce basic types of select input controls single select and multi-select. This type of input control provides a list of shape options that the user can select. They offer strict control of what can be entered into the form. They are used for items that guide limited and predefined options. Good examples of this would be things like credit card type, country, state, and language. Usually, this type of input is used when the number of pre-defined options much than two.If there are only two options, other types of input controls may be to a greater extent than appropriate. If the user is allowed to select duplex options, such as a list of career field interests, a select input control can well be set up to permit multiple selections. Radio button input controls are always used within a group. This means that there should be much than one radio button that has the same name. When radio buttons have the same name and different values, only one can be selected at a time. They are used when there are few predefined options.Predefined option sets of two are usually not put inside of a selection input control. For instance, the options for gender should usually be male or female. It is more fitting in this case to use two radio buttons. This allows the user to enter their data with one click sooner than the two which would be required with a select drop down input control. It is up to the programmer to decide if a select input control or a group of radio buttons is more suitable. In general, if the user can easily view all available options on a single line of the form, the programmer should seriously consider using radio buttons.Alternatively, if there are enough options that it would baffle many lines they should be presented inside of a select input control, like selecting a state. Pass word input controls, on the surface, looks exactly like the text input control. They also, form an allowed content perspective, functions in an identical manner. However, password input controls hide the data that is entered into the control. This means that each keystroke within the control will result in a dot or star instead of the actual data. This is done to prevent other case-by-cases, who may be able to see the users computer screen, from viewing the password as plain text.In order to insure the correct amount of keystrokes by the user, the star or dot remains on the screen. However, the text is not displayed for the world to see. Hidden input controls are extremely useful when performing data entry tasks with a database-driven web application. Often, the forms used to edit data are in reference to an entry within the database that has an integer primary key. This key is usually arbitrary integer that increments automatically, provides indexing, and has absolutely no core t o the user. When the user selects to update the data, it is important that the systems knows what ID is being updated.However, there is no reason to display this ID to the user. In order to submit the ID of the edited database record along with the modified form fields, the ID can be assigned to a hidden input control. Data integrity with input controls is achieved both by the nature of the controls themselves and basic script validation techniques. As far as scripting is concerned, each data field can be easily verified upon submit before sending the data to the server. For the types of input controls chosen, selecting inappropriate input controls can result in data integrity issues. A text input control is rather straight-forward.It is also the easiest field to realize data issues with. Obviously, you would not want to use a select input control for an individuals name. However, using this type of control opens databases up to SQL injection attacks, entry of HTML entities, and ent ry of incorrect or bad data. With SQL injection and HTML entities, it is critical that the data entered is cleaned before being processed by the server. For a field like First Name, entry of SQL or HTML should be determine and rejected. In general, you also wouldnt want to use a password field for something like First Name. While it is great to be able to mask data, the user should be able to see if they have entered a typo. Asking the user to verify the entry of every single text field would be unreasonable. The potential for data integrity issues if a select input control is not used when it should be are obvious. If a user is supposed to choose a U. S. state, allowing him to enter text would be deleterious. The user could enter Whoville. They could also enter None of your business. Restricting entry is important for fields that have limited, predefine options.Radio buttons are in the same category as select input controls when it comes to data integrity. Selecting to use someth ing like text instead of a group of radio buttons would be undesirable. For instance, if the user was supposed to select gender, he could type enter eunuch. This would not be helpful if that data is critical for the sites services or interactions. Password fields come with data integrity issues built in, the data within a password input control are masked. Since the user cannot see the entered data, it is very easy to submit data that contains typos. This is not critical for a log in form.The user would simply be notified that his log in stress failed. Conversely, for a registration form, this could result in highly undesirable issues. It is therefore common to place two password input controls on a form like this. The second input control is used to validate the entry in the first input control. The user is able to submit the form only when the values in both fields are identical. If a programmer chose to use a normal text field rather than a password field, the integrity of the e ntire system could be compromised. This has more to do with systems security than data integrity, but is still an important consideration.User interfaces are often restricted by logged in status or type of user. For instances, a member of the human resources department would have ingress to employee information that a member of the software development department should not have, and vice versa. Obviously, a user who has yet to log in should not be able to access any sensitive data from any department. These offer definite advantages to any system. However, there are caveats that come with setting up a system like this. The first is simply the design and frame-up of these restrictions.A small bug in the setup or the code can cause an entire department to lose access that they need to do their jobs. Another issues is password management. Designers need to deal with how often passwords must be changed, how strong the password should be, and users forgetting their passwords. Without unsloped forgotten password procedures, employees can be at work-stoppage for a significant amount of time, costing the constitution money. There is also additional overhead when an employee needs to be granted access or removed(p) from access. Finally, an organization can decide to alter the access requirements for an entire section.This makes it necessary that the system access restrictions can be easily updated. All of this adds a large amount of overhead and requires one or more individuals to take responsibility for system support. Web Form References Ponce de Leon, D. (n. d). Forms in HTML. Retrieved from http//www. hypertext markup languagequick. com/tutorials/forms. html W3Schools (n. d. ). HTML forms and input. Retrieved from http//www. w3schools. com/html/html_forms. asp World Wide Web Consortium (n. d. ). , Forms in HTML documents. Retrieved from http//www. w3. org/TR/html401/interact/forms. htmlh-17. 1Input ControlsInput Controls When we talk about input controls, what are we really talking about? Input control includes the necessary measures to ensure that data is correct, complete, and secure. A system analyst must focus on input control during every phrase of input design, starting with source documents that promote data accuracy and quality. (Shelly & Rosenblatt, (2012)). Input controls can help the flow of data in a database to be the same format and easy to understand. Without input controls there can be data integrity errors that could occur and cause information to be incorrect in the database.There are advantages and disadvantages to restricting user interfaces to limit a person ability of typing in too much information or maybe not enough information. Although there are many different types of input controls in this paper there will be only four of them that are addressed in this paper this would include input mask, validation rules, source documents and batch input. First lets talk about input mask. Input mask is an appearance that hel ps to characterize what type of contact is allowed in a given field on a template.The main purpose behind the input mask is to keep the data entry process somewhat the same and decrease the chances for incorrect data to be entered into the field. The input field entry can be configured to allow automatic field input as a way of saving time and resources. Input mask is created doing the process of computer programming. The fields on the template are recognized with specific control values. The values make it impossible to enter data that is not compatible with the values.An example of that would be when a field that contains an input mask that only allows letters will automatically reject the input of numbers and another one would be automatically converting the input into an adequate format an example of that would be when the input mask requires that the date field on the template specifies a format that is structured as date/month/year. Even if you enter the date into the field fo llows a month/date/year format, the input system reads the entered data and automatically converts it into the proper form.Input mask is a type of tool which had been developed for the purpose of telling the person that what sort of things need to be provided as an input so that the desired output can be achieved. The input mask basically acts as developer software. The text box is the tool where the input needs to be entered. The input mask can also act as a template or a simple format and this basically differs from situation to situation. In this transcription errors are the one which needs to be reduced and this is done through the way of data integrity which is one of the most basic features of the input mask.Validation rule is a criterion used in the process of data validation, carried out after the data has been encoded onto an input medium and involves a data vet or validation program. This is distinct from formal verification, where the operation of a program is determined to be that which was intended, and that meets the purpose. This method is to check that data fall the correct parameters defined by the systems analyst. A judgment as to whether data is official which is possible made by the validation program, but it cannot ensure the entire accurateness.This can only be achieved through the use of all the clerical and computer controls built into the system at the design stage. The difference between data authority and correctness can be illustrated with a trivial example. An example of validations rules is when a user cannot misspell a customer name if it is not entered, or is entered automatically based on the user enter the customer ID. (Shelly & Rosenblatt, (2012)). There are at least eight different types of data validation rules a sequence check, existence check, data type check, range check, reasonableness check, validity check, combination check and batch controls.Source documents is a form used to request and collect input data, trigger o r authorize an input action, and provide a record of the original transaction. Source documents generally are paper based. Some examples of source documents would be cash receipt, cancelled check, invoice sent or received, credit memo for a customer refund and employee time sheet. At a bare minimum, each source document should include the date, the amount, and a description of the transaction. When practical, beyond these minimum requirements source documents should contain the name and address of the other party of the transaction.When a source document does not exist, for example, when a cash receipt is not provided by a vendor or is absent, a document should be generated as soon as possible after the operation, using other documents such as bank statements to support the information on the generated source document. Once a transaction has been journalized, the source document should be filed and made retrievable so that connections can be verified should the need arise at a later date. Batch input is a process when data entry is performed on a specified time schedule, such as daily, weekly, monthly, or longer.An example of this would be when a payroll department collects time cards at the end of the week and enters the data as a batch. Some advantages of batch input are collection and entering can be done off-line, entering data can be done by trained personnel, processing can be done very quickly and can be done during non-peak times. Now for some of the disadvantages are, data collection usually has to be a centralized activity, data entry usually needs to be done by specially trained personnel. The processing activity is delayed hence the possibility exists for data to be considered old or untimely when it finally gets processed.Since processing is usually done during off-hours, input errors detected during processing would not get corrected until the next regularly scheduled processing of input data. The off-hours computer operator may have to call the systems analyst or programmer if the program malfunctions. Below you will see a design for a web-based input for making a hotel reservation which will be using many of the concepts that are mentioned in the paper when talking about input controls. We will look at it in phases. Information gathering Phase 1 Search and evaluationInput stay requirements including location (city) and proposed dates of stay Compare and evaluate results user may view multiple hotel / room / rate combinations Decide user decides which hotel / room / rate combination meets their requirements Reservation making Phase 2 Selection Select hotel, room and rate the user selects the hotel / room / rate they wish to book Select additional rooms and rates the user adds additional rooms if required Phase 3 Checkout Input guest details such as name, address, email address etc. Input payment details such as credit card details or other payment method Confirm reservationStandard booking processes Screen 1Scree n 2Screen 3 Screen 2 Screen 3 Enter search criteria Dates City name SUBMIT Display hotels Hotel 1 SELECT Hotel 2 SELECT Hotel 3 SELECT Display and select rates Hotel 1 Rate 1 SELECT Rate 2 SELECT Rate 3 Figure 1 Three-stage screen flow Figure 2 Selection of hotel Screen 2 example from Opodo. co. uk Figure 3 Selection of rate Screen 3 example from Trip. com Screen 1Screen 2 Enter search criteria City Dates SUBMIT Display hotels Hotel 1 Rate 1 SELECT Rate 2 SELECT Rate 3 SELECT Hotel 2Rate 1 SELECT Rate 2 SELECT Rate 3 SELECT Hotel 3 Rate 1 SELECT Rate 2 SELECT Rate 3 SELECT Figure 4 Two-stage screen flow Figure 5 Selection of rate and hotel Screen 2 example from Expedia. co. uk TABLE 1 Search and evaluation styles Search and evaluation style Travel agency Hotel only Hotel chain Total A Select hotel on screen 2 Select rate on screen 3 10 13 6 29 B Select hotel and rate together on one screen 6 17 2 25 Other -132033 Table 1 demonstrates that for travel agencies and hotel-only we bsites, there is an even split between using style A and style B.The table also shows that hotel chains generally use other search and evaluation styles. References Amas. syr. edu. 8 Dec 2011. Application Self Evaluation. Retrieved 9 Feb 2012 from http//amas. syr. edu/AMAS/display. cfm? content_ID=%23%28%28%25 %0A Noyes, Brian. 2010 June. Enforcing Complex Business Data Rules with WPF. Retrieved on 9 Feb 2012 from http//msdn. microsoft. com/en-us/magazine/ff714593. aspx Shelly, G. B. , & Rosenblatt, H. J. (2012). System Analysis and Design (9th ed. ). Boston Thomson Course Technology.

Critical Race Theory and Class Essay

The detailed draw Theory (CRT) plants a broader and more contextual way of looking at track down relations, specifically in the United States, than the enlightenical conventional civil rights perceptions of race and racial discrimination. The development of the critical race theory was in response to the increasing concern in the mid mid-seventies about the lethargic pace of c areen in laws to tackle civil rights issues and promote racial issues.The development of critical race theory points to a new direction taken by civil rights activists in the wake of civil rights setbacks in the 1970s and 1980s when official government policy no longer supported an expansive civil rights agenda. (Jones, 2002, pp. 1) As implied by its name, the Critical track down Theory is a critical way of looking at race relations. The Critical travel rapidly Theory looks beyond the gross violations of civil rights or instances of racial discriminations, and tries to focus on the subtle racial nua nces that combine together to make up the milieu of civil rights violations in perfunctory life.These subtle racial nuances are termed micro-aggressions, and critical race theorists believe that it is the micro-aggressions that actually reveal the true cessation of racialism in the United States. everyday racism, in the form of micro-aggressions, is incessant and cumulative as proficient in everyday actions by individuals, assorts, and institutional policy rules and administrative procedures (Solorzano, 1998). The logic laughingstock the Critical Race Theory is that while disseverical racism has subsided to a considerable extent, everyday racism has grown in its intensity and scope (Bell, 1992).According to the Critical Race theory, the laws and rules that are in place to curb racism apply only to the gross and extreme parts of injustice and are largely ineffective in the causal agent of micro-aggressions. Racism in its more subtle but equally detrimental and damaging form p ersists in the United States. Formal equality can do little about the business-as-usual forms of racism that citizenry of garble confront every day and that account for much misery, alienation, and despair (Parker, 2008). in that location are five staple fiber tenets that guide the Critical Race Theory.First, racism is held to be a very normal, everyday phenomenon almost routine by its frequency of occurrence. Racism is non an aberration in gild, it is the rule. Racism is inherent in society. That is what makes racism so difficult to curb racism or cure society of it. The associationical ideal behind color blindness, or the court that did non take cognizance of color differences as envisioned by the civil rights go alongment of the 1960s is considered flawed as it makes the conventional racism rules and laws ineffective against the racism that is ingrained in the thought processes of individuals and in social structures.They are blind to discriminations against color inh erent in society, and only serve to restrain the minorities in subordinate positions. The proponents of the theory believe that aggressive color-conscious efforts are inevitable to change the present environment of racial discrimination. The second tenet of the theory is referred to as the Interest convergence and postulates that racism works to the advantage of both the elites and the working mannikines amongst the Whites, there is very little incentive or motivation amongst a large majority of the whites to curb racism.A large number of laws against racism is express to be passed only if they are found non to go against the interest of the dominant White community, and in no way deprives them of the advantages that had been accruing to them. Conversely, only those laws or rules which serve the self interests of the Whites are passed. The third very of the essence(p) theme of the Critical Race Theory is that race by itself has no biological, genetic or physical basis, but is largely a social construct. Race is a product of social, and it is defined by how society moulds the human mind.Not objective, inherent, or fixed, they (races) correspond to no biological or genetic reality rather, races are categories that society invents, manipulates, or retires when convenient. (Delgado & Stefancic, 2000). This is because though people share certain physical and genetic traits much(prenominal)(prenominal) as hair texture and color, eye shape, average height, skin color, etc, they are mostly overridden by differences in the higher-order traits such as intelligence, behavior and personality. Society however chooses to club people into distinct racial congregations, ignoring scientific facts and attributing sibylline racial characteristics on these groups.According to the Differential Racialization perspective of the Critical Race Theory, the dominant group in a society racializes different minority groups differently depending on changing conditions and needs. The stereotyping of the same minority group tends to vary over periods based on the requirement or utility of the group. The closely related touch of Intersectionality and Anti-essentialism in the Critical Race Theory states that every individual has multiple identities, loyalties and allegiances which could be potentially in conflict with each other.Finally, proponents of the Critical Race Theory believe in the thesis of the unique phonate of color which states that suppress groups, by dint of their experience of oppression are able to communicate to the dominant group matters that the dominant group may not be aware of. The Legal Storytelling movement therefore encourages members of the oppressed groups to recount their experiences in the form of storytelling. The Critical Race Theory is a useful tool for analyzing the racial impact of laws and policies, their effectiveness and their shortcomings. genial Class and its Structure A society divides its people into distinct vert ical groups based on their social and economic status. This hierarchical distinction or stratification of groups or individuals in any community or society is referred to as the system of social class, and each group or hierarchy within the system is known as a Social Class. Although most societies usually keep some form of class structure, there are examples of societies, especially of the hunter-gatherer type, in which class distinctions are not to be found.Class is largely determined factors that influence social, economic and political status of the individual such as employment or occupation, education and qualification, wealth, ownership of property, means of production, etc. Although social class is not deemed to be hereditary, the status of the preceding generation usually influences the next generation which finds it comparatively easy to tick off on to the same class or rise up to a higher class. Individuals may move from one class to the other because of change in econo mic, political and social status. This is known as Social Mobility.An individual experiences upward social mobility when she or he moves from a lower class to an swiftness class by dint of success in economic, social or political spheres conversely, an individual experiences downward social mobility from an fastness class to a lower class because of failure in economic, social or political life. There is intense debate over the theoretical definition of social class. Classes are usually identified on the basis of the most important criteria that differentiate classes in the society the number of class hierarchies that exist, the extent to which the class structure is accorded recognition within the society.Classes are broadly defined as per the Realist approach and the Nominalist approach. A realist approach defines class in terms of distinct groups bounded by clear boundaries with which people identify themselves and tie to. Interactions are primarily intra class. The nominalist definition of class however focuses more on the characteristics that are common to people in a given class. These characteristics are education, profession, political or social standing, etc. The nominalist class is not determined by social interactions, but by the exhibited characteristics of individuals.In whatever way we may define class, there is no contesting the fact that almost every action of an individual is influenced by class and class structure because the individual tends to behave according to the norms of the class that she or he belongs to. Class consciousness practically also translates into political action. Therefore, the process of transformation of societies from one social system to another depends on the reputation and dynamics of class relations and class struggles that are historically specific in accordance with a societys dominant mode of production and its attendant superstructure.(Berberoglu, 1994) There are different class structures in different soc ieties. In the United States and Britain class is distinguished along economic parameters, and generically comprises the upper class, middle class and the lower class. The traditional caste system in India is based on the type of work of an individual. The kings and fighting princes belonged to the nobility, the priests, businessmen and the laborers all had their own classes. China and Japan had feudal classes.As the valet is fast being transformed into a global village, traditional classes based on feudal or religious systems are changing in structure to those of economic or political classes. However, social classes bear their importance as determinants of the actions of all members in a large majority of the societies of the world. References -01 Bell, D. , A. , 1992, Faces at the bottom of the intumesce The Permanence of Racism.New York Basic Books. Berberoglu, B. , 1994, Class Structure and Social Structure, Praeger Publishers, Westport. Delgado, R. , Stefancic, J. , Critica l Race Theory, An Introduction, New York University Press. Jones B. , D. , 2002, Critical Race Theory New Strategies for Civil Rights in the New Millennium, Harvard BlackLetter Law Journal, Volume 18. Parker, L. , 2008, Critical Race Theory and African Studies Making Connections to Education, University of Illinois-Chicago Solorzano, D. , 1998, Critical race theory, racial and gender microaggressions, and the experiences of Chicana and Chicano scholars. International journal of qualitative studies in education.